Rupert Murdoch quotes

 

Rupert Murdoch is one of global business' most divisive figures. The Australian-American magnate inherited the News Limited business in 1952 and turned it into what is now known as News Corporation, the world's second largest media conglomerate. With television stations, publishing houses and new...

Is pop-up marketing useful for your business?

 

Pop-up marketing has nothing to do with those ads that jump up on your screen when you click on website that you can't close fast enough. Rather, it is a grass roots way to connect with your target market that is low-risk, high-impact and, comparatively, low-cost. It is also becoming increasingly...

Business and social media

 

Today, business marketing and social media are intertwined like never before. Just about every company, in every industry, attempts to get in contact with its customer based through these platforms. For new products or companies in emergent industries, the way they use social media can be the dif...

Extreme Weather & Your Business

 

As David Brinkley once said; “A successful man is one who can lay a firm foundation with the bricks that others throw at him”, however sometimes the bricks thrown are not from other people but from forces beyond our control. For those who operate a business in areas of high weather ri...

Foreign Languages in the Work Place

 

Nelson Mandela once said “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart”. The world is becoming smaller as business becomes more international, flights become cheaper, and more people decide to ...

The true cost of going green

 

There is a lot of pressure on businesses these days to show that they are supporting local communities, charities and the environment. In 2015, a study concluded the the global economic value of bees is €265billion, and in an age where people study the economic value of the environment as a ...

How to be a Better Communicator

 

If you take a browse through the abundance of online articles that cover the traits that employers seek out the most, one that repeatedly and unsurprisingly makes an appearance is communication; both written and verbal. An employer can judge this prior to hiring somebody through exchanging emails...

Social Media & You

 

These days, everybody has a Facebook page and an online presence of sorts. Most businesses also have a social media presence which comes with substantial advantages. Some businesses prosper a lot more with the internet than others, however, especially if you have a new business, it pays to have a...

Shorter Working Day Debate

 

There are many articles online regarding a trend in Sweden to shorten the standard working day. The results have been somewhat ambiguous with some substantial benefits and also some substantial problems emerging as a result of this. Initially, the concept was introduced in an attempt to increase ...

7 Unusual Businesses

 

Business doesn't always means suits and ties, stocks and offices. It sometimes seems that people will do just about anything to accumulate money. Here are seven examples of unusual businesses which are, surprisingly, turning a profit.1 - Reserve a spot in HeavenThere is a website where you can re...

The Stock Exchange for Beginners

 

The Stock Market is a phrase we all know and use but many of us, when put on the spot, know absolutely nothing about. We all picture men in suits waving paper in the air and shouting at other men in suits in front of screens, when actually in reality the vast majority of stock trading on the mark...

Time Management

 

There are 24 hours in each day, each filled with 60 minutes of sixty seconds. This is the physical reality of the world we live in and it cannot be denied, but there never seems to be enough time when we need it and there's always too much when we don't. They key to time management is not about f...

Environmental Social Governance

 

The acronym ESG stands for ‘Environmental, Social and Governance' which refers to three factors measuring the sustainability and the ethical impact of investing in a company by evaluating corporate behaviour. Financial assets tend to be placed where the largest return is predicted, however ...

Staying successful: How to keep the customer

 

Despite the billions big name brands spend on marketing to new customers every year, the real profit is to be found not in bagging new business but in retaining old business. This makes the statistics that the majority of companies lose half their existing customers every five years all the more ...

The best countries in the world to start a busines

 

These days, the entrepreneur that wishes to launch a new venture can think beyond their native soil when it comes to launching a new venture. With long distance travel becoming easier and quicker by the day and improved communications shrinking the business world, it is a good idea to consider wh...

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