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China 21 percent tourism spend

  

Chinese Tourists

China's highly lucrative outbound tourism market has “great potential” for future growth, and this, in turn, has generated “tremendous business opportunities” for tourist destinations across the world, according to a new report carried out by the World Tourism Organisation, in conjunction with the Regional Program for Asia and the Pacific, in collaboration with the Program for Statistics, Trends and Policy.

The study, titled Penetrating the Chinese Outbound Tourism Market, demonstrates that China is now the world's largest source of outbound tourists. UNWTO's secretary-general Taleb Rifai explains this was in terms of both quantity of trips abroad and expenditure.
“China has become a key source market not only for many destinations in Asia and the Pacific but also for destinations in other regions of the world which see a steady influx and growing interest from Chinese tourists,” he said.
China became the world's top spender in international tourism in 2012 and since then, it has led global outbound travel. Tourism expenditure from China has grown exponentially over the years. Most dramatically, it went from $24 billion in 2006 (3 percent of the world's total) to $261 billion in 2016, which is 21 percent of the world's international tourism spending.
According to the latest issue of the UNWTO World Tourism Barometer, international tourism has grown on a global scale. Over 1,235 million international tourist arrivals were recorded globally in 2016, some 47 million more than in 2015, or an increase of 3.9 percent.
With 615 million arrivals in 2016 - half of the world's total - Europe is the most visited region worldwide. Europe is followed by Asia and the Pacific, which recorded 309 million arrivals or 25 percent.
The Americas welcomed 200 million international tourists (16 percent of the global figure). Meanwhile, Africa represents 5 percent of international arrivals and the Middle East received 4 percent.
According to the report, what sparked this growth in outbound travel began at the turn of the 21st century was a combination of “increasingly loosened policies, diversifying consumer demands and profound changes in the market.”
While the number of outbound tourists maintained double-digit percentage growth year on year from 2002 to 2013, the quantity of Chinese outbound tourists surpassed a record 100 million mark in 2014. Thanks to higher incomes, a massive population, rapid urbanisation and relaxation of restrictions on foreign travel, that year China overtook the USA as world's largest outbound travel market, both in terms of generated arrivals and total travel expenditure. Ever since, the country is the largest source of international tourism worldwide.
According to the report, it was China's millennial demographic the one that constitutes the majority of the country's outbound tourists. Millennials are also behind the development of the sophisticated Chinese free independent market, which is also known as FIT.
“The Chinese FIT market is extended to increasingly distant destinations. Tourists now are spread across South-East Asia, Africa, North and South America and even the Polar regions,” the study suggested. The bulk (85 percent) of Chinese outbound travel is to major city destinations, which receive almost a half of all Chinese travel in the respective country. Large cities are the best equipped to suit Chinese tourists' form of travel, which is package trips, including group tours with multiple destination stops.
The report also gives detailed recommendations on strategic planning and marketing approaches when entering the Chinese outbound tourism market.
It outlines how many destinations have “successfully expanded business into the Chinese market by developing a Chinese market-focused strategic plan and taking tailored marketing approaches to adapt to the characteristics of the Chinese market.”
US and Canadian companies are aware of the profitability of the young crowd and, thus, they are targeting students and providing tours of overseas schools during the months of July and August, when Chinese students take summer vacations.
Meanwhile, Japan has extended its multiple-entry visa for China's business, cultural and artistic visits from five to ten years and also simplified “the procedures of single-entry visas for undergraduate and postgraduate students studying in 75 colleges and universities directly under the Ministry of Education.”
The study forecasts that outbound tourism will continue to grow and destinations will continue to compete to attract Chinese tourists.

 

Donald Trump quotes for business

  

Yes he's President now and his policies are questionable and office does seem a bit chaotic BUT in this article we want to look back in time when we knen him only as a business man. The 71 year old business magnate Donald Trump is one of the world's most famous entrepreneurs. Though he inherited a vast fortune from his father Fred Trump, he has shown considerable investment skill in how he has built upon that empire. He's also one of America's most recognizable celebrities, with a brilliantly constructed personal brand.  Donald Trump

That makes him well worth listening to for any business person looking for ways to get ahead. Here are some of Donald Trump's most insightful quotes about how business should work.
In the end, you're measured not by how much you undertake but by what you finally accomplish.
I don't do it for the money. I've got enough, much more than I'll ever need. I do it to do it. Deals are my art form.
I've known people who had fantastic ideas, but who couldn't get the idea off the ground because they approached everything weakly. They thought that their ideas would somehow take off by themselves, or that just coming up with an idea was enough. Let me tell you something -- it's not enough. It will never be enough. You have to put the idea into action. If you don't have the motivation and the enthusiasm, your great idea will simply sit on top of your desk or inside your head and go nowhere.
How to get rich ... whenever I meet people, that's usually what they want to know from me. You ask a banker how he makes bread. You ask a billionaire how he makes money.
Sometimes your best investments are the ones you don't make
People who think achieving success is a linear A-to-Z process, a straight shot to the top, simply aren't in touch with reality. There are very few bona fide overnight success stories. It just doesn't work that way. Success appears to happen overnight because we all see stories in newspapers and on TV about previously unknown people who have suddenly become famous. But consider a sequoia tree that has been growing for several hundred years. Just because a television crew one day decides to do a story about that tree doesn't mean it didn't exist before.
I've seen people that are extremely brilliant and they don't have the staying power. They don't have that never give up quality. I've always said that other than bad ideas, which is a reason for failure, the ability to never ever quit or give up is something that is very, very important for success as an entrepreneur.

 

Get inspired: Great quotes from Ayn Rand

  
If you run a business or are planning to start one and need some inspiration, it is imperative you get in the right frame of mind for success. Ayn Rand was one of the world's foremost writers on the subject of capitalism and its crucial role in creating a healthy and happy society, not just for the richest number but for the populace as a whole. Here are some of her most inspiring quotes on the importance of ambition and the individual who strives for success.Ayn Rand
A creative man is motivated by the desire to achieve, not by the desire to beat others.
Here we see that Rand's philosophy is not one of selfishness (as often her critics would characterise it) but one of determination. Do you have the desire in you to achieve? If you are in business, you better have. Don't concern yourself with the other guy – concentrate on what you can do.
Money is only a tool. It will take you wherever you wish, but it will not replace you as the driver.
Again Rand makes a key distinction between competitiveness and true self determination. Greed will only get you so far. It must be supported by deeper, more spiritual desire to make yourself the best you can be if it is to truly reap rewards.
Run for your life from any man who tells you that money is evil. That sentence is the leper's bell of an approaching looter.
Rand was steadfast in her belief that those who have no ambition to strive will, if allowed to, drag down those who do. The key message here is, never feel bad about making the money you work hard for and do not trust those who tell you that you should be ashamed of wealth.
Achievement of your happiness is the only moral purpose of your life, and that happiness, not pain or mindless self-indulgence, is the proof of your moral integrity, since it is the proof and the result of your loyalty to the achievement of your values.
Perhaps the purest expression of all of Rand's belief system, this quote warns the reader not to get distracted by instant gratification or feelings of guilt simply for being. Time on the earth is short – use it to satisfy your deepest desire for happiness.

Doing business: digital etiquette

  

The rules of business etiquette have been around, seemingly, forever. Yet, in these days of remote everything, video calls, email attachments and archived data, the landscape has shifted dramatically. In order to deal with the change, here are some new tips on business etiquette.business meeting
Turn off the gadgets during meetings
Yes, your phone, laptop or tablet might be essential to the work you do on a day to day basis. Yes, you might be expecting an important phone call. Yes, you might feel a little lost when you are not connected to your email for five minutes. But that does not change the fact that, if you have a bright screen open on your desk, you are not fully concentrated on the task at hand.
At the beginning of every meeting simply turn all non-essential gadgets off or on silence and get them out of sight. It will help everybody focus, ensure nobody feels slighted and bolster the speed with which you get the work done.
It's not OK to be late for a virtual meeting
As the old saying goes, “If you're early for a meeting you're on time. If you're on time you're late. If you're late you're fired.” For some reason, people seem to think this wisdom need not apply to video calls. Not so.
Just because you are not sitting in a room with somebody, does not mean you can arrive late to the sit down. We know you always blame it on ‘technical issues' but, we guarantee, they don't believe you and leave the meeting with a bad taste in their mouths.
Business emails, instant messages and texts are never, truly private
If the last few years have proven anything, it is that anything sent via email or text is not truly private. It is archived on somebody else's device and can then be passed on to any other number of people. Plus, if it's on a company email system, it can easily be read by the IT department. Plus there's the nightmare of sending an email to the wrong address.
With all this in mind, it is best to follow this code: if you wouldn't say it in front of the entire organisation, don't say it in an email.

How the era of Big Data could benefit your biz

  

There is no question or debate about it: now is the era of Big Data. As hardware that creates, shares and stores data becomes more ubiquitous and easier to use, the amount of data increases at rates never before thought probable or possible. The big question in 2018, for many companies, will be: how do we put this incredible volume and variety of information to the best possible use?Big Data
Here are five important tips on surviving and thriving in the age of Big Data.
Be proactive and unconventional in how you tap into new data
Regardless of what the product or service you sell is, it is now possible for you to learn about and study the habit of your target demographic in ways never before imagined. The companies that are left behind are the companies that do not realise this potential. Accrue data that would appear irrelevant to your business but is relevant to your customer. Consider buying habits, consider income, consider online activity, and use it to create new avenues for interacting with your buyer.
Focus on data organisation, not just data gathering
Actually finding the information is not going to be a problem for most companies with any knowledge of technology. The trickier part is going to be actually organising it into a meaningful, unified whole. Integrate information of all sorts and concentrate on how each piece of data might affect another, as oppose to simply holding on to a number of large ‘data ghettos' filled with unrelated data.
Get trained employees to deal with large quantities of information
Dealing with Big Data is not something every member of your workforce will be able to do. This is why you will have to make sure you have people in your company that are trained in analysing information and putting it to use. This is a highly skilled capability, so do not assume just anybody can do it.
Don't be afraid of creativity
These days, it pays to stand out from the crowd. Every company has a website, Twitter presence, Facebook page and a profile on whatever other social media hangout is hip this week. How many of them are using these platforms to truly do something different? The inundation of information now available gives you all the tools you need to make yourself different from the herd. Be willing to strategise differently and make the most of the opportunity.

In defence of complete honesty

  
For many small business people, particularly those running a brand new start up, the question of how much information you should share with your employees and you customers is a very pertinent one. While, undoubtedly, people prefer to work for a company and buy from a company that seems to be successful, confident and on the way up, pretending to be successful when you are not can sometimes feel inauthentic. And yet, there are very few business that can afford complete transparency.hire employees
Is there a way to run a successful company with complete honesty? Here are a couple of key issues to think about.
The question of strength and weakness
We all know that it is good marketing to be up front and vocal about what your company is doing well, but what about the other stuff? Is it OK to be up front about things that your business has done badly and areas in which it has failed?
While some would argue that no business should ever highlight its weaknesses, either to employees or customers (after all, there'll be plenty of other people to do this for you), showing some humility and discussing openly the improvements you want to make gives your business more humanity. Just ensure you always couch it in positive language.
Be honest but stay on brand
The question of branding is now as important for a small start up with four employees as it is for a multinational corporation. Customers in all market sectors want a company to which they can connect and identify, even for the smallest of purchases.
So, when designing and implementing a branding strategy, ensure that it is one which is honest and in line with the real company that you run. Do not try to claim your business is something it isn't. Staying on brand if a brand is totally honest is not such a hard proposition.
Hire employees that fit with the real company
If you wish to run a more open and honest work environment, then you will have to trust your employees to be honest too. Ensure that the people you hire are happy to be part of such a business and have faith in the company culture that you want to create.
This might mean hiring based on attitude as opposed to skill. That might seem counterintuitive for a small business looking to get ahead, but oftentimes it is the mindset of the company that sees it really make a mark.

Get motivated! Inspirational quotes

  

Getting motivated in business is not always easy. It doesn't matter how many qualifications you have on your CV, how much experience you have or how high the figure on your payslip is. If you want to stay successful, you have to stay motivated. Here is a list of quotes from successful people to get you in the right frame of mind for consistent achievement.motivation
Success is walking from failure to failure with no loss of enthusiasm. Winston Churchill
Don't let your ego get too close to your position, so that if your position gets shot down, your ego doesn't go with it. Colin Powell
You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. Steve Jobs
Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. Mark Twain
If you listen to your fears, you will die never knowing what a great person you might have been. Robert H. Schuller
Just because something doesn't do what you planned it to do doesn't mean it's useless. Thomas Edison
Disneyland is a work of love. We didn't go into Disneyland just with the idea of making money. Walt Disney
A cardinal principle of Total Quality escapes too many managers: you cannot continuously improve interdependent systems and processes until you progressively perfect interdependent, interpersonal relationships. Stephen Covey
Take up one idea. Make that one idea your life – think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success. Swami Vivekananda
If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours. Ray Kroc
Business is never so healthy as when, like a chicken, it must do a certain amount of scratching around for what it gets. Henry Ford
The only place where success comes before work is in the dictionary. Vidal Sassoon
 
So now you've read the quotes we at WhatBiz lovingly prepared for you "Go on, take hold of your life, fall in love, write a book, sing a song, help somebody, give to your neighbour, look after each other, plan then start your new business, breakup the big task into bite sized chunks, lets make this world a better place" WhatBiz staff.

 

Rupert Murdoch quotes

  

Rupert Murdoch is one of global business' most divisive figures. The Australian-American magnate inherited the News Limited business in 1952 and turned it into what is now known as News Corporation, the world's second largest media conglomerate. With television stations, publishing houses and newspapers in the UK, Australia, the USA and Papua New Guinea, it is an extraordinarily powerful enterprise that came from humble beginnings. Along with his exorbitant wealth, Murdoch has garnered plenty of criticism and controversy over the years, yet he remains one of the most skilful strategists and canny investors in world business. That makes these quotes from him essential reading for any business person with big ambitions.Rupert Murdoch
In motivating people, you've got to engage their minds and their hearts. I motivate people, I hope, by example - and perhaps by excitement, by having productive ideas to make others feel involved.
Money is not the motivating force. It's nice to have money, but I don't live high. What I enjoy is running the business.
I try to keep in touch with the details... I also look at the product daily. That doesn't mean you interfere, but it's important occasionally to show the ability to be involved. It shows you understand what's happening.
I think a newspaper should be provocative, stir 'em up, but you can't do that on television. It's just not on.
Bury your mistakes.
Advances in the technology of telecommunications have proved an unambiguous threat to totalitarian regimes everywhere.
As an immigrant, I chose to live in America because it is one of the freest and most vibrant nations in the world. And as an immigrant, I feel an obligation to speak up for immigration policies that will keep America the most economically robust, creative and freedom-loving nation in the world.
Somebody talked me into writing an autobiography about six or seven years ago. And I said I'd try. We talked into a tape recorder, and after a couple of months, I said, To hell with it. I was so depressed. It was like saying, 'This is the end.' I was more interested in what the hell was coming the next day or the next week.
 
News Corp is a global diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers and businesses throughout the world. The company comprises businesses across a range of media, including: news and information services, book publishing, digital real estate services, cable network programming in Australia and pay-TV distribution in Australia.

 

Is pop-up marketing useful for your business?

  

Pop-up marketing has nothing to do with those ads that jump up on your screen when you click on website that you can't close fast enough. Rather, it is a grass roots way to connect with your target market that is low-risk, high-impact and, comparatively, low-cost. It is also becoming increasingly popular and any smart business person should be, at least, considering its potential for their product.pop up store
A good example of a successful pop-up shop is the one recently run by broadband provider TalkTalk. Its campaign involved setting up a pop-up store in London, staffed by none other than David Dickinson, celebrity antiques dealer. This kind of quirky, memorable, real-life connection with a product that had, up until now, appeared to entirely exist online, has a real, long-lasting effect on the customer. It puts a friendly face on a previously faceless company in a way TV and web advertising cannot.
If you are working in a competitive industry, this kind of campaign will really make you stand out from the crowd. This is not just good advice for the new kids on the block, looking to make its name in a crowded marketplace full of better known competitors, but also for the established brand with a firm following of loyal customers.
Pop-up stores give those who have no experience of your products a chance to engage with them in a manner that is unique, quick and fun. They also allow you to introduce a new service in a way that underlines its importance – by dedicating a pop up store to your latest product, it creates an image in the customers mind that this is a major announcement and a big-time release.
The last few years has seen some truly impressive, imaginative and clever pop up stores all around the world. For example, coffee company Illy placed a store inside a huge crate that opened up on the pavement to reveal a fully furnished living room, while upmarket chocolate makers Godiva celebrated last Valentine's Day by popping up a boutique on New York's 5th Avenue.
A sign of how pervasive pop up marketing is becoming is that New York subway stations are now offering leases for companies that want to set up a short term store to catch commuter traffic.
In 2017, pop up stores may well be the biggest thing in branding.

 

Business and social media

  

Today, business marketing and social media are intertwined like never before. Just about every company, in every industry, attempts to get in contact with its customer based through these platforms. For new products or companies in emergent industries, the way they use social media can be the difference between success and failure.blogging social media business
Looking back 2013 was probably the take off year of visual social media, with more and more platforms encouraging video and photograph sharing through their sites. This lead to brands big and small across the globe tying themselves in knots trying to create visual content that had the ability to go viral.
So what will be the big trends? And how can your business take advantage of them? Here are two key areas to look out for.
Existing media will disappear
The crucial element that supports all social media, and has supported it since its inception, is hipness. People love it because it is cool. This is great for the smart business, as aligning yourself with and using a social media platform well before it becomes ultra-fashionable will strengthen your status as a cool brand.
Unfortunately, this also means that social media platforms come in and out of fashion very quickly. Also, once they go out of style they are unlikely to come back. This year, that is likely to happen at a rate quicker than ever before. Look out for the emerging as opposed to the established social media apps and sites and ask yourself how your brand can benefit from using them.
Blogging will become an art form
While bloggers have always taken themselves very seriously (in fact, some might say, too seriously), the rest of the media has not always agreed. Now, however, there is no question that a well written blog has just as much chance of reaching a wide audience as a newspaper article.
So, what does this mean for the company trying to get is name out there on the web? Well, first off, the expectation people have for blogs are greater than ever. No more will the average web user accept poor spelling and weak presentation just becomes your writing online. Secondly, with the competition so fierce, your blog needs to be more entertaining and smarter than ever to get attention.
  
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